Customers have multiple options and your brand does not stand a chance until it speaks at decibel higher, resonates with them deeper, touches their heart. Find your unique differentiation. Build your brand. Create your marketing roadmap.
We will find what your competition is doing and doing well, what is it doing and making errors and what is it that your customer truly want. We will help you find your competitive advantage and differentiation from everyone else so that your brand shines through all the clutter.
The only people who really knew what positioning is the people who defined and created it - Al Ries and Jack Trout. Unfortunately Positoning is the most misused misdefined and misunderstood marketing term.
The only thing positioning is - its what is in the mind of the customer. Its not what we think what is written in books or what might be the positioning. We will help you find that position and plant your brand in that position.